USE CASE:
Media companies on X and the audience size problem
The job on this page is audience size for media companies on X, with the options first, ours included, and the recommendation at the end. Mamba Labs builds the Apify actors named here, so X Brand Presence Mapper is something you run yourself against your own list of media companies on X.
Where this starts
On X, media looks like the easy case and is not. X has an audience that has moved and a follower count that has not, and audience size for media companies on X has to work around it. Know this about media companies on X before any audience size: traffic estimates are the qualifier and they are the least reliable number available. If you would rather try it than read about it, X Brand Presence Mapper does audience size for media companies on X today.
Why it matters
If you qualify on audience, media companies on X is where that qualification is most likely to be quietly wrong.
Traditional Search Tools
- Their own media kit, for media companies on X. Free, self reported, and more specific than any third party estimate.
- The account's recent replies, for media companies on X. Free, and reply volume shows whether anyone is still there.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- X Brand Presence Mapper1 preconfigured task on this page's job.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.