USE CASE:
Media companies on Reddit: audience size without the guesswork
What follows is the honest set of ways to get audience size on media companies on Reddit, including the ones that are not ours. Mamba Labs writes Apify actors for work like this, and Reddit Brand Presence Mapper is the one that reads media companies on Reddit.
Where this starts
On Reddit, media turns into a judgment call nobody wanted. Any audience size method for media companies on Reddit has to survive this: Reddit has no brand accounts worth counting, so presence there means being talked about rather than posting. What catches people out on media companies on Reddit, audience size included: traffic estimates are the qualifier and they are the least reliable number available. If you would rather try it than read about it, Reddit Brand Presence Mapper does audience size for media companies on Reddit today.
Traditional Search Tools
- Their own media kit, for media companies on Reddit. Free, self reported, and more specific than any third party estimate.
- Reddit search itself, for media companies on Reddit. Free, and reading ten threads beats counting a thousand mentions.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Reddit Brand Presence Mapper1 preconfigured task on this page's job.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.