USE CASE:
Media companies on Pinterest: audience size without the guesswork
What follows is the honest set of ways to get audience size on media companies on Pinterest, including the ones that are not ours. Mamba Labs builds Apify actors, and Pinterest Brand Presence Mapper is the one named below that covers media companies on Pinterest.
What is actually going wrong
On Pinterest, media the answer is public, scattered, and nobody has time to collect it. Pinterest is a planning surface, so its audience is further from a purchase than it looks, and audience size for media companies on Pinterest inherits that. One thing audience size on media companies on Pinterest rarely accounts for: traffic estimates are the qualifier and they are the least reliable number available. If you would rather try it than read about it, Pinterest Brand Presence Mapper does audience size for media companies on Pinterest today.
Traditional Search Tools
- Their own media kit, for media companies on Pinterest. Free, self reported, and more specific than any third party estimate.
- Pinterest Trends, for media companies on Pinterest. Free, official, and it shows demand rather than presence.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Pinterest Brand Presence Mapper1 preconfigured task on this page's job.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.