USE CASE:
Insurtech companies on TikTok: the honest take on audience size
Read this if you need audience size for insurtech companies on TikTok and you would rather see the real options than a pitch. The tools we name are Mamba Labs Apify actors, priced per row, and TikTok Brand Presence Mapper is the one pointed at insurtech companies on TikTok.
The problem
On TikTok, insurtech is where the assumptions get expensive. Any audience size method for insurtech companies on TikTok has to survive this: TikTok reward reach over relationship, so a follower count moves faster there than anywhere. One thing audience size on insurtech companies on TikTok rarely accounts for: a broker and a carrier look identical from the homepage and buy nothing alike. There is 1 runnable example of audience size for insurtech companies on TikTok below.
Why anyone bothers
A follower count for insurtech companies on TikTok is the easiest number to get and the easiest to misread.
Traditional Search Tools
- The regulator's firm register, for insurtech companies on TikTok. Free, and it separates the broker from the carrier in one lookup.
- TikTok's Creative Center, for insurtech companies on TikTok. Free, official, and better on trends than on any single account.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- TikTok Brand Presence Mapper1 preconfigured task on this page's job.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.