USE CASE:
Gaming brands on Instagram and the hard part of audience size
Everything below is about one job: audience size for gaming brands on Instagram, done in a way that survives a list rather than a single lookup. We are Mamba Labs, we build Apify actors, and Meta Brand Presence Mapper is the one that does this for gaming brands on Instagram.
The situation
On Instagram, gaming stops being a lookup and becomes a project. Start from this for gaming brands on Instagram: Instagram is where consumer brands keep their shop window, so an absent account is itself a finding, and audience size follows. One thing audience size on gaming brands on Instagram rarely accounts for: a studio with two million followers can have eleven employees. We keep 1 preconfigured task for audience size on gaming brands on Instagram, across 1 tool.
Traditional Search Tools
- Steam and the app stores, for gaming brands on Instagram. Free, and review counts are a better proxy for scale than anything firmographic.
- The account's own posts, for gaming brands on Instagram. Free, and engagement per post exposes a bought audience in seconds.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
How we would run it
- Start with one of gaming brands on Instagram you already know, so a wrong audience size answer is obvious rather than plausible.
- Run Meta Brand Presence Mapper across your list of gaming brands on Instagram, which carries 1 ready made setup for audience size.
- Read ten rows of audience size on gaming brands on Instagram by hand before you trust the rest of the list.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Meta Brand Presence Mapper1 preconfigured task on this page's job.