USE CASE:

Footwear brands on Pinterest and the hard part of audience size

Everything below is about one job: audience size for footwear brands on Pinterest, done in a way that survives a list rather than a single lookup. We are Mamba Labs, we build Apify actors, and Pinterest Brand Presence Mapper is the one that does this for footwear brands on Pinterest.

The situation

On Pinterest, footwear one at a time is fine, and a list of them is not. Pinterest is a planning surface, so its audience is further from a purchase than it looks, and audience size for footwear brands on Pinterest inherits that. Know this about footwear brands on Pinterest before any audience size: a brand selling direct and a multi brand retailer read identically to any detector. We keep 1 preconfigured task for audience size on footwear brands on Pinterest, across 1 tool.

Traditional Search Tools

  • Their own stockist page, for footwear brands on Pinterest. Free, and it settles the question in one look.
  • Pinterest Trends, for footwear brands on Pinterest. Free, official, and it shows demand rather than presence.
  • The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
  • Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
  • SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
  • Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

Doing it end to end

  1. Start with one of footwear brands on Pinterest you already know, so a wrong audience size answer is obvious rather than plausible.
  2. Run Pinterest Brand Presence Mapper across your list of footwear brands on Pinterest, which carries 1 ready made setup for audience size.
  3. Read ten rows of audience size on footwear brands on Pinterest by hand before you trust the rest of the list.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.