USE CASE:
Food and beverage brands on Instagram: the work behind audience size
What follows is the honest set of ways to get audience size on food and beverage brands on Instagram, including the ones that are not ours. We are Mamba Labs, we build Apify actors, and Meta Brand Presence Mapper is the one that does this for food and beverage brands on Instagram.
What is actually going wrong
On Instagram, food and beverage turns into a judgment call nobody wanted. Instagram is where consumer brands keep their shop window, so an absent account is itself a finding, and audience size for food and beverage brands on Instagram has to work around it. One thing audience size on food and beverage brands on Instagram rarely accounts for: distribution is the actual qualifier and it appears nowhere on the website. Meta Brand Presence Mapper carries 1 ready made setup for audience size on food and beverage brands on Instagram.
Traditional Search Tools
- Retailer product listings, for food and beverage brands on Instagram. Free to browse, and being on shelf is worth more than every other signal combined.
- The account's own posts, for food and beverage brands on Instagram. Free, and engagement per post exposes a bought audience in seconds.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
The method
- Start with one of food and beverage brands on Instagram you already know, so a wrong audience size answer is obvious rather than plausible.
- Run Meta Brand Presence Mapper across your list of food and beverage brands on Instagram, which carries 1 ready made setup for audience size.
- Read ten rows of audience size on food and beverage brands on Instagram by hand before you trust the rest of the list.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Meta Brand Presence Mapper1 preconfigured task on this page's job.