USE CASE:

The hard part of audience size for fashion brands on YouTube

Everything below is about one job: audience size for fashion brands on YouTube, done in a way that survives a list rather than a single lookup. Mamba Labs builds Apify actors, and YouTube Channel Stats Extractor is the one named below that covers fashion brands on YouTube.

The problem

On YouTube, fashion stops being a lookup and becomes a project. YouTube is a search engine that pays, so a subscriber count and a view count measure different things, and audience size for fashion brands on YouTube has to work around it. What catches people out on fashion brands on YouTube, audience size included: a scan taken between seasons reads as a collapse when it is a calendar. There is 1 runnable example of audience size for fashion brands on YouTube below.

Traditional Search Tools

  • The brand's own lookbook and stockist page, for fashion brands on YouTube. Free, and it names the retail relationships nothing else exposes.
  • The channel's recent uploads, for fashion brands on YouTube. Free, and the gap between subscribers and recent views is the honest number.
  • The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
  • Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
  • SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
  • Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

How we would run it

  1. Start with one of fashion brands on YouTube you already know, so a wrong audience size answer is obvious rather than plausible.
  2. Run YouTube Channel Stats Extractor across your list of fashion brands on YouTube, which carries 1 ready made setup for audience size.
  3. Read ten rows of audience size on fashion brands on YouTube by hand before you trust the rest of the list.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.