USE CASE:

Beauty brands on YouTube and the hard part of audience size

Everything below is about one job: audience size for beauty brands on YouTube, done in a way that survives a list rather than a single lookup. Mamba Labs builds Apify actors, and YouTube Channel Stats Extractor is the one named below that covers beauty brands on YouTube.

The situation

On YouTube, beauty stops being a lookup and becomes a project. YouTube is a search engine that pays, so a subscriber count and a view count measure different things, and audience size for beauty brands on YouTube inherits that. On beauty brands on YouTube, audience size rarely catches this: a large audience can belong to the founder rather than the brand, and the two get counted as one. We keep 1 preconfigured task for audience size on beauty brands on YouTube, across 1 tool.

Traditional Search Tools

  • The retailer's stockist list, for beauty brands on YouTube. Free, and being carried by a major retailer outranks any follower count.
  • The channel's recent uploads, for beauty brands on YouTube. Free, and the gap between subscribers and recent views is the honest number.
  • The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
  • Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
  • SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
  • Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.