USE CASE:
Audience size for beauty brands on TikTok
What follows is the honest set of ways to get audience size on beauty brands on TikTok, including the ones that are not ours. We are Mamba Labs, we build Apify actors, and TikTok Brand Presence Mapper is the one that does this for beauty brands on TikTok.
What is actually going wrong
On TikTok, beauty is where the assumptions get expensive. TikTok reward reach over relationship, so a follower count moves faster there than anywhere, and audience size for beauty brands on TikTok inherits that. On beauty brands on TikTok, audience size rarely catches this: a large audience can belong to the founder rather than the brand, and the two get counted as one. If you would rather try it than read about it, TikTok Brand Presence Mapper does audience size for beauty brands on TikTok today.
Traditional Search Tools
- The retailer's stockist list, for beauty brands on TikTok. Free, and being carried by a major retailer outranks any follower count.
- TikTok's Creative Center, for beauty brands on TikTok. Free, official, and better on trends than on any single account.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- TikTok Brand Presence Mapper1 preconfigured task on this page's job.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.