USE CASE:
Where audience size differs for company accounts on X
Read this if you need audience size for company accounts on X and you would rather see the real options than a pitch. Mamba Labs builds the Apify actors named here, so X Brand Presence Mapper is something you run yourself against your own list of company accounts on X.
The situation
Audience size for company accounts on X the shortcuts stop working, for one specific reason. Any audience size method has to survive this: company accounts on X has an audience that has moved and a follower count that has not. On company accounts on X, audience size rarely catches this: counts accumulated before the platform changed and no longer describe reach at all. We keep 10 preconfigured tasks for audience size on company accounts on X, across 2 tools.
How we would run it
- Start with one of company accounts on X you already know, so a wrong audience size answer is obvious rather than plausible.
- Run X Brand Presence Mapper across your list of company accounts on X, which carries 9 ready made setups for audience size.
- Run Company Social Presence Mapper across your list of company accounts on X, which carries 1 ready made setup for audience size.
- Read ten rows of audience size on company accounts on X by hand before you trust the rest of the list.
Traditional Search Tools
- The account's recent replies, for company accounts on X. Free, and reply volume shows whether anyone is still there.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.
- Add X Twitter Profiles to a CRM Account List
- Check How Old a Company X Account Is
- Domain to X Twitter Handle Resolver in Bulk
- Enrich a Clay Table With X Twitter Handles
- Find a Company X (Twitter) Account From a Domain
- Refresh X Handles Ignoring the Seven Day Cache
- X Follower Counts Using Your Own API Key
- X Profile URLs Only With No Metric Fetching
- X Twitter Handle Lookup for APAC Companies
- X Twitter Handle Lookup for LATAM Companies