USE CASE:

Company accounts on Pinterest: the honest take on audience size

Read this if you need audience size for company accounts on Pinterest and you would rather see the real options than a pitch. Mamba Labs writes Apify actors for work like this, and Pinterest Brand Presence Mapper is the one that reads company accounts on Pinterest.

The problem

Audience size for company accounts on Pinterest looks like the easy case and is not. Company accounts on Pinterest is a planning surface, so its audience is further from a purchase than it looks, which shapes audience size. On company accounts on Pinterest, audience size rarely catches this: pin counts measure effort rather than reach, and the two get read as the same thing. There are 5 runnable examples of audience size for company accounts on Pinterest below.

What is at stake

The shape of an audience across company accounts on Pinterest matters more than the total, and a spreadsheet column called followers records only the total.

Traditional Search Tools

  • Pinterest Trends, for company accounts on Pinterest. Free, official, and it shows demand rather than presence.
  • The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
  • Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
  • SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
  • Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.