USE CASE:
Audience size for company accounts on Instagram, start to finish
Everything below is about one job: audience size for company accounts on Instagram, done in a way that survives a list rather than a single lookup. We are Mamba Labs, we build Apify actors, and Meta Brand Presence Mapper is the one that does this for company accounts on Instagram.
The situation
Audience size for company accounts on Instagram turns into a judgment call nobody wanted. Company accounts on Instagram is where consumer brands keep their shop window, so an absent account is itself a finding, and audience size inherits that. Worth knowing about company accounts on Instagram, since audience size inherits it: follower counts here are the most heavily inflated of any network. We keep 6 preconfigured tasks for audience size on company accounts on Instagram, across 2 tools.
Traditional Search Tools
- The account's own posts, for company accounts on Instagram. Free, and engagement per post exposes a bought audience in seconds.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Meta Brand Presence Mapper4 preconfigured tasks on this page's job.
- Company Social Presence Mapper2 preconfigured tasks on this page's job.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.