USE CASE:
Company accounts on Facebook: the honest take on audience size
This page is about audience size for company accounts on Facebook: the options you actually have, what each one costs, and which one we would pick. We are Mamba Labs, we build Apify actors, and Company Social Presence Mapper is the one that does this for company accounts on Facebook.
The situation
Audience size for company accounts on Facebook is where the assumptions get expensive. Any audience size method has to survive this: company accounts on Facebook is where the older half of most consumer audiences still is, which nobody wants to hear. On company accounts on Facebook, audience size rarely catches this: page likes accumulated a decade ago and never decay, so the number describes 2014. We keep 1 preconfigured task for audience size on company accounts on Facebook, across 1 tool.
What is at stake
A follower count for company accounts on Facebook is the easiest number to get and the easiest to misread.
Traditional Search Tools
- The Meta Ad Library, for company accounts on Facebook. Free, and current ad spend is a far better signal than a page like count.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Company Social Presence Mapper1 preconfigured task on this page's job.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.