USE CASE:
Company accounts on Bluesky and audience size
What follows is the honest set of ways to get audience size on company accounts on Bluesky, including the ones that are not ours. Mamba Labs builds the Apify actors named here, so Bluesky Brand Presence Mapper is something you run yourself against your own list of company accounts on Bluesky.
What is actually going wrong
Audience size for company accounts on Bluesky is where the assumptions get expensive. Start from this: company accounts on Bluesky is small enough that a presence there says more about the company's culture than its marketing, and audience size follows. Know this about company accounts on Bluesky before any audience size: absence is the normal case, so treating it as a negative signal marks almost everyone down. Bluesky Brand Presence Mapper carries 13 ready made setups for audience size on company accounts on Bluesky.
What is at stake
If you qualify on audience, company accounts on Bluesky is where that qualification is most likely to be quietly wrong.
The method
- Start with one of company accounts on Bluesky you already know, so a wrong audience size answer is obvious rather than plausible.
- Run Bluesky Brand Presence Mapper across your list of company accounts on Bluesky, which carries 13 ready made setups for audience size.
- Read ten rows of audience size on company accounts on Bluesky by hand before you trust the rest of the list.
Traditional Search Tools
- The network's own firehose, for company accounts on Bluesky. Free and open, which is unusual and worth using while it lasts.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Mamba Labs Apify Actors
These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.
- Bluesky Brand Presence Mapper13 preconfigured tasks on this page's job.