USE CASE:

Martech companies and the audience size problem

The job on this page is audience size for martech companies, with the options first, ours included, and the recommendation at the end. Mamba Labs builds Apify actors, and Company Social Presence Mapper is the one named below that covers martech companies.

Where this starts

Martech companies and audience size: the answer is public, scattered, and nobody has time to collect it. Martech companies run the loudest websites in software, because their own marketing is the product demo, and audience size inherits that. On martech companies, audience size rarely catches this: their sites carry every tag under the sun, so a tech stack detector returns forty tools and no signal. If you would rather try it than read about it, Company Social Presence Mapper does audience size for martech companies today.

Traditional Search Tools

  • BuiltWith, for martech companies. Deep history on a noisy stack, and you pay for the depth.
  • The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
  • Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
  • SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
  • Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

How we would run it

  1. Start with one of martech companies you already know, so a wrong audience size answer is obvious rather than plausible.
  2. Run Company Social Presence Mapper across your list of martech companies, which carries 1 ready made setup for audience size.
  3. Read ten rows of audience size on martech companies by hand before you trust the rest of the list.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.