USE CASE:
Getting audience size right for ecommerce brands
Here is how audience size for ecommerce brands actually gets done, what it costs each way, and where each way stops working. Mamba Labs builds the Apify actors named here, so Company Social Presence Mapper is something you run yourself against your own list of ecommerce brands.
Where this starts
Ecommerce brands and audience size: the shortcuts stop working, for one specific reason. Ecommerce brands live and die on platform choice, and the platform is visible in the page source, and audience size inherits that. Worth knowing about ecommerce brands, since audience size inherits it: a headless build hides the platform completely, and headless correlates with the biggest merchants. If you would rather try it than read about it, Company Social Presence Mapper does audience size for ecommerce brands today.
Doing it end to end
- Start with one of ecommerce brands you already know, so a wrong audience size answer is obvious rather than plausible.
- Run Company Social Presence Mapper across your list of ecommerce brands, which carries 1 ready made setup for audience size.
- Read ten rows of audience size on ecommerce brands by hand before you trust the rest of the list.
Traditional Search Tools
- Wappalyzer, for ecommerce brands. Free as an extension, cheap as an API, and it will still miss the headless ones.
- The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
- Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
- SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
- Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.
Preconfigured tasks
A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.