USE CASE:

Getting audience size right for cybersecurity companies

This page is about audience size for cybersecurity companies: the options you actually have, what each one costs, and which one we would pick. Mamba Labs builds Apify actors, and Company Social Presence Mapper is the one named below that covers cybersecurity companies.

The situation

Cybersecurity companies and audience size: one at a time is fine, and a list of them is not. Cybersecurity companies publish less about themselves than any other category in software, on purpose, which shapes audience size. One thing audience size on cybersecurity companies rarely accounts for: no customer logos, no team page and no office address is a posture, not an absence of data. We keep 1 preconfigured task for audience size on cybersecurity companies, across 1 tool.

Traditional Search Tools

  • Conference sponsor lists, for cybersecurity companies. Free to read, and for this category they are the closest thing to a customer list.
  • The platform APIs. Official, accurate and gated. Most now require an app review to read a public follower count, which is weeks of work for one number.
  • Social listening suites. Brandwatch, Sprout and the rest do this among many other things. Priced for a brand team, not for a qualification step in a sales list.
  • SimilarWeb or a traffic estimator. A different proxy for the same question. Better for whether anyone visits, worse for whether anyone follows.
  • Open the profiles. Find the accounts, read the numbers, write them down. Two minutes per brand per network, and completely accurate on the day you do it.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.

Preconfigured tasks

A task is one of these actors with the inputs already filled in for a specific version of this job. Open one, swap in your own list, and run it without setting anything up from scratch.