USE CASE:

Reading agent readability for ecommerce brands

Here is how agent readability for ecommerce brands actually gets done, what it costs each way, and where each way stops working. Mamba Labs builds Apify actors, and Agent Accessibility Auditor is the one named below that covers ecommerce brands.

What is actually going wrong

Ecommerce brands frustrate agent readability, for a reason specific to them. Ecommerce brands live and die on platform choice, and the platform is visible in the page source, and agent readability inherits that. What catches people out on ecommerce brands, agent readability included: a headless build hides the platform completely, and headless correlates with the biggest merchants. If you would rather try it than read about it, Agent Accessibility Auditor does agent readability for ecommerce brands today.

Why anyone bothers

A growing share of the people deciding about ecommerce brands never visit the site, because an assistant reads it and reports back for them.

Doing it end to end

  1. Start with one of ecommerce brands you already know, so a wrong agent readability answer is obvious rather than plausible.
  2. Run Agent Accessibility Auditor across your list of ecommerce brands, which carries 1 ready made setup for agent readability.
  3. Read ten rows of agent readability on ecommerce brands by hand before you trust the rest of the list.

Traditional Search Tools

  • Wappalyzer, for ecommerce brands. Free as an extension, cheap as an API, and it will still miss the headless ones.
  • Google's Rich Results Test. Free and authoritative on structured data, which is a large part of this. It says nothing about the AI crawlers specifically.
  • Screaming Frog or a crawler. Crawls the site the way a bot does and shows what a bot sees. Built for SEO, and this question is close enough that it mostly works.
  • Asking an assistant about your product. The crudest test and the most convincing one. If the answer is wrong, you have your finding.
  • Read your own robots.txt and disable JavaScript. Two checks, ten minutes. Open robots.txt and look for the AI crawler rules, then load your key pages with JavaScript turned off and see what survives.

Mamba Labs Apify Actors

These are the actors we built for this job. If yours is not covered here, search from the bar at the top of the page or contact us here and tell us what you need.