Sales One Pager

What it does

A leave behind is not read by the person you met. It is forwarded to somebody who was not in the meeting, has no context, and is deciding whether to spend money. This skill writes for that second reader, which changes what goes on the page: the problem in their language, the cost of not acting, and the shape of the commitment.

When to use it

• write a one pager
• they need to check with someone
• leave behind for the meeting
• our champion needs something to forward
• sales collateral

What it needs from you

• prospect: the company, the champion, and the approver if known
• problem: what the champion said was wrong, in their words
• commitment: what you are asking them to agree to

How it works

1. Write for the forward, not for the meeting. The reader has no context and did not agree to talk to you.
2. Open with the problem in the champion's own words, quoted where you have them. That sentence is what makes the approver believe the champion, which is the actual mechanism.
3. State the cost of not acting before the solution. An approver who does not feel the cost reads the rest as a purchase rather than a fix.
4. Give the commitment shape: what it costs in money, time and people, and what happens first. Vagueness here reads as risk.
5. Include one proof point that resembles them, and only one.
6. Answer the two questions the approver will ask that the champion cannot: why now, and what happens if it does not work.
7. One page. If it does not fit, the ask is not clear enough yet.

What you get back

A one page document: the problem quoted, the cost of inaction, the commitment shape, one proof point, the two approver questions answered, and the next step.

The quality bar

• The page is written for a reader who was not in the meeting
• The problem appears in the champion's own words where available
• The cost of inaction appears before the solution
• The commitment states money, time and people
• It fits one page

Where it runs

• Claude Code
• Codex CLI
• Cursor
• MCP-compatible agents