Event Presence Prospecting

What it does

Event presence is an unusually honest signal because it costs money and it is public. A company that buys a booth has both budget and a stated audience. This skill finds the events, separates sponsorship from attendance from speaking, and builds outreach that is timed to the event rather than generic.

When to use it

• which conferences do they sponsor
• event based prospecting
• will this company be at the show
• conference outreach
• who exhibits at this event

What it needs from you

• domain: the company domain
• years: which years to look at
• event: a specific event, if the question is about one

Live data it reads

Event presence is read from public sponsor, exhibitor and speaker listings for the years requested. - event-presence-index: conference sponsorship, booth and speaker presence for a company Store page: https://apify.com/mambalabs/event-presence-index Runnable example input:

How it works

1. Separate the three presence types. Sponsoring is a budget signal, exhibiting is a pipeline signal, and speaking is a positioning signal. They imply different things.
2. Check whether the company runs its own events. A company with its own conference has a different marketing posture than one that buys booths at other people's.
3. Read the audience of the events, not just the names. Which events a company buys is a statement about who it thinks its buyer is.
4. Time the outreach. Before the event is about planning, during is crowded, and two weeks after is when the follow up backlog is being worked and a relevant message lands.
5. Write the angle from the specific event and the specific presence type, never from the fact of attendance.
6. Note the events they stopped attending, where the data supports it. A dropped sponsorship is a signal too.

What you get back

The event list by year with presence type, the audience read, the timing recommendation, and the angle.

The quality bar

• Presence types are separated and each one is interpreted differently
• Own events are distinguished from third party events
• The timing recommendation is tied to a date relative to the event
• The angle names the specific event

Where it runs

• Claude Code
• Codex CLI
• Cursor
• MCP-compatible agents