Nine sites, eight measured, one invisible

The drawing

The problem

Campaign sites were going live with no analytics attached. You can't compare two concepts if neither one is measured. You can't even tell a quiet site from a broken one.

What we built

Every property gets its own analytics stream at launch. A daily sync writes it into one traffic table, so all nine can be read side by side. Performance audits, search audits, page load timing, and uptime checks run across the estate too.

Or that was the plan. One property never got bound.

What it produced

• 1,387 sessions and 1,285 users across eight measured properties.
• Engagement varies a lot. The marketing site engaged 43 of 98 sessions. The newest campaign site engaged 3 of 54.
• The store site shows nothing. That doesn't mean zero traffic. It means zero measurement.

These are small numbers, and we're printing them as counts, not percentages that would flatter them. At this volume no concept can be called the winner yet. That's the honest read.

What runs now

The daily sync runs across all eight bound properties. The ninth stays invisible until it's bound.

Your scenario

If you're launching more than one site, bind analytics on day one. The site you forget is the one you'll never be able to judge. Reach out and tell us how many properties you're running.